By Becky Streeter
Phelps Pet Products is the behind-the-scenes manufacturer of well-known and well-loved pet treats throughout the world. With one of its two manufacturing facilities located in Janesville, Wi, the other in Rockford, Ill, all of its certified organic, upcycled, or clean-label products are made in the US. Their mission is to create high-quality, affordable treats for that beloved four-legged member of the family.
Dick Phelps founded Phelps Pet Products in 1966 when cats and dogs were largely considered outdoor pets, and they were often provided the equivalent of “feed” like other farmyard animals. Phelps noticed the trend turning toward welcoming dogs and cats inside the home and making them part of the family. As such, he reasoned they should receive higher-quality food. He spent the next several decades developing Phelps into the high-standard, dog-endorsed treat company it is today. Phelps remains a board member at the age of 95.
Phelps Pet Products makes treats that are “meat-first” and “clean-label.” Rick Ruffolo, CEO, says, “’Meat-first’ is important because it is the primary source of protein for many pets, and offering only ‘clean-label’ recipes reassures customers they are buying a high-quality product that does not contain artificial ingredients or unnecessary fillers.” Phelps often utilizes “upcycled food” in their ingredients–items that are either surplus or do not reach the visual standards for grocery retail, but are still perfectly nutritious and great-tasting.
Though Phelps has their own brands, including Disney® Table Scraps®, the majority of their business involves manufacturing custom lines for independent pet retailers, national brands, and innovative entrepreneurs. These customers have a hand in every part of the Phelps Innovation process—which they call The 5-P’s—offering choices of:
1. Protein - From traditional farm animals to wild game animals to alternative proteins for pets with restricted diets or allergies.
2. Position - USDA Organic Certified, Upcycled Food Association Certified,100% Plant Based, etc.
3. Perks - No wheat, no corn, no soy, grain free, etc.
4. Preservatives - Natural flavors, organic certified, no artificial preservatives, etc.
5. Product Shape - Bites, sticks, bars, tenders, waffles, training treats, toppers, and more!
The customer’s opinions are important, and Phelps aims to achieve and exceed expectations with every custom product. Ruffolo states, “Our team members prioritize customer service, collaboration, and a ‘can-do’ approach to every challenge/opportunity that we encounter from day to day.” And of course, they always keep in mind what is best for the ultimate consumer, making sure every treat is a scrumptious snack for that furry friend.
For more information about where to purchase Phelps Pet Products, or to set up a partnership, visit phelpspet.com.
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