by Nicole Rechelbacher, co-owner, Intelligent Nutrients
Learning from Mother Nature is the foundation of the Intelligent Nutrients brand, and our mission is to maintain safety and nutrition within every ingredient we select. Choosing plant-based retinols, AHAs, enzymes, and other sustainably sourced actives with proven results in place of the chemically based norm is in our DNA. The bedrock of our products is active, high performing nontoxic ingredients that support healthy cell development.
Plant-based science is how I was raised. My father (Horst Rechelbacher) instilled a deep appreciation for nature and beauty without sacrificing wellness. He created Aveda and Intelligent Nutrients–his mission was to educate that beauty does not have to come at the cost of your health or the health of our delicate environment.
Kiran Stordalen (co-owner and lifelong partner of Horst) and I are honored to carry his vision and mission forward and excitedly evolve it. New technologies are making it possible to incorporate ingredients that achieve even higher standards of safety for us and for the planet.
Are our products certified organic? Absolutely, we have a wonderful team member whose entire role is to ensure and vet every ingredient to be non-toxic, certified organic, and safe. We work directly with our suppliers and the third-party auditors that confirm our formulas, ingredients, and processes to maintain those standards. More specifically we hold certifications from COSMOS, the international standard for organic and natural cosmetics. We also hold certifications from the Organic Soil Association and are stamped USDA Organic, showing which products are 95 percent or more organic content.
Our formulas are plant based, not petroleum based, and we believe every beauty company should use sustainable ingredients and new science to help take care of our bodies. As a planet, we are clearly depleting our resources. The environment is unstable, and petroleum is not a part of nature’s DNA. So why should you put this on and in your body? The beauty industry, especially in the United States, needs to wake up and shake up how we create sustainable skin and beauty.
Three of Our Best-Selling Products
Our Harmonic® Shampoo and Conditioner has fans worldwide, thanks to its nontoxic, antioxidant-rich formula that removes buildup for a weightless clean. The Minty Destress Express aroma tingles and leaves the scalp balanced and hair clean and light.
For skin care, our Renewal Complex Skin Serum uses 11 percent pure active plant stem cell ingredients for the most potent and active performance. This plant stem cell bioactive science reduces water usage by tons, preserves land for food, is up to 1,000 times more antioxidant potent than conventionally harvested raw materials, and is non-GMO. We use six types throughout many skin and hair products. Each has specific function to revitalize skin cells, rejuvenate aging skin, restore elasticity, brighten skin, and fuel a healthy hair cycle.
Destress Express™ Hair & Body Oil nourishes hair, scalp, and body while relieving mental and physical stress. Formulated with a therapeutic blend of certified organic essential oils and flavors to soothe, purify, deodorize, condition, and refresh.
We encourage everyone to respect yourself, body and mind, and respect the world around us. Pause, appreciate, meditate, do whatever it takes to preserve our planet.